A ROSE* by any other name??

Clever branding of an institutional repository is not to be underestimated. Clearly a catchy name that reflects the purpose of the repository is ideal, but when you’re not a marketing guru overflowing with creative juices, it’s a tricky task.
So what have we got to work with – what’s out and what’s in:
OUT
Repository – Undoubtedly, [...]

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